About Us
"Woolworths Supermarkets is an Australian supermarket/grocery store chain owned by Woolworths Limited. Founded in 1924, Woolworths along with Coles forms a near-duopoly of Australian supermarkets accounting for about 80% of the Australian market.
In 1987, Woolworths launched its "The Fresh Food People" campaign.
Loyalty schemes include a number of incentives for purchasing at their stores by subsidizing petrol prices at Caltex Woolworths petrol stations. As of September 2009, the current offer is a 4 cent/L discount when transactions of over $30 are conducted in-store, with a further 4-cent discount available if customers spend another $5 or more on other items at the petrol site.
On 31 August 2016, Woolworths announced changes to the existing Woolworths Rewards point collection scheme. The new scheme is for every dollar spent at a Woolworths Supermarket, equals an equivalent 1 Woolworths Dollar. In order for customers to redeem $10, requires the customer to earn approximately 2,000 Woolworths Dollars.
Woolworths has four levels of generic or private label brands:
Woolworths Homebrand - Essentials
A budget label covering everyday household products and groceries.
Woolworths Select
A premium brand with a range of products including food, shampoo, dog food and potato chips, etc. All products come quality assured.
Woolworths Gold
Woolworths' Gold range must meet two out of their three criteria for them to label the item as a Woolworths' Gold product.
Woolworths Fresh
A range of products tested against strict criteria and endorsed and approved by Woolworths experts. This range includes products under the names of Emily's Kitchen, Fresh Soups and Yummy Meals.
Macro Wholefoods Market
A range of products for families with specific requirements such as gluten-free diets, vegetarian foods, and organic foods. Salt, sugar and fat levels have been decreased in this range. This range also provides products that are certified organic, which supports biodiversity and nurtures the land.
Woolworths is the only Australian supermarket which accepts UnionPay and one of the two supermarkets that has TMall on-line stores facing Chinese consumers.
